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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide,... [Read More]

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Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies.... [Read More]

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In three connected romances, Torrey Benson, the author of How to Marry a Millionaire, tests her methods on three volunteers--including cocktail waitress Emilie, career woman Camille, and Christopher, Torrey's ex-husband. Original.

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Television pounced upon the scene during one of the worst economic periods in our country’s history— the Great Depression. As a result, TV’s introduction to a potential viewing public went largely unnoticed. People had more than enough to do trying to provide for their families. Despite that timing, a few people had a chance to view the future. That’s exactly what they thought TV was, but even they could not have dreamed of the successful industry television has become. With the advent of cable television, there are dozens of stations now competing for the viewer and showing an extraordinary range... [Read More]

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Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean... [Read More]

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In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced... [Read More]

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***The Sawyer Compendium takes care of it's customers.***

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Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.