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Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.Brand Avatar... [Read More]

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Guia Practica para manejar el computador contiene informacion acerca de: DOS,Virus,Internet,Redes,Windows 95, Windows 98, Monitores, Impresoras,Multimedia,Nociones para principiantes, instalacion electrica, reparacion de fallas, optimizacion del sistema. Es sabido que el manejo del computador se ha convertido en un requisito para el desarrollo de toda labor profesional, y que el constante cambio tecnologico ha creado la necesidad de mas y mejores tecnicos para su mantenimiento y reparacion. Conscientes de esto se explica en este libro de la manera mas sencilla posible, temas tales como Windows,... [Read More]

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With over 100,00 Internet sites now in existence, and growing fast, how can anyone keep track of them all? As easy to use as a regular address book, this resource includes extra lines for URLs, key words, and comments. Already printed in the resource are over 1000 popular and often visited sites.

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Diccionario Enciclopedico Tecnico Actualizado. Is a bilingual dictionary of Technical Terms. It Covers; computers, Networks, Video, television, Audio, Internet, Communications, Electronics. Written in laymen language is a reference title that is easy to read and understand.