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An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.

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This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on September 1, 2002. The length of the article is 1379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: How suite it is: the corporate housing market proves to be a boon for several companies. (Feature).(employee relocation housing services)(Statistical Data Included)Author: Beth RogersPublication: Journal of Property Management (Refereed)Date: September 1,... [Read More]

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Getting paid to shop might sound like a fantasy, but this book tells how to make it a lucrative reality by launching a full- or part-time career as a personal shopper.

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