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This digital document is an article from Soft-Letter, published by Soft-letter on November 30, 1990. The length of the article is 511 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Sales incentives: "mystery shoppers." (The Learning Company's Oct 1990 campaign to encourage knowledge about the firm's software packages at 1,200 key computer retailers by rewarding correct answers about the products resulted in sales gains of 60-70 percent at... [Read More]
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