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Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.Brand Avatar... [Read More]

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Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content that can get you traffic ? ezines, RSS feeds, blog, ezine announcement sites, newsletter, website. Point is that most people can?t write very well and have phobia about writing. Don?t know right way to write to get people to take action without a big sales pitch. Can actually sell people better because you?re flying under the... [Read More]

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“100 Ways To Quickly And Easily Turn Your Website Visitors Into Buyers” shows you how to mesmerize your visitors so that they do not leave your site without buying. Most of the guides you will find concentrate more on getting people on your site (SEO techniques) but if visitors do not stay and buy, what is the use? This book goes beyond SEOs and gives you easy to follow tips on first getting surfers on your site, keeping them on your site and making them buy (the ultimate goal of your website) It contains tips on every... [Read More]

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PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant... [Read More]